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JOY for Life



strategy and branding project



Naming, branding and communication strategy to a new national online store selling Happy Socks, Ipanema, Melissa and also own brand products. The positioning, name, identity and whole graphic universe of the brand was created to communicate directly with the target of anchor brands, based on the concepts of happyness, irreverence, dynamism and passion as a way of being in life.



identity and signature



identity grid



identity colours



graphic universe



stationary



poster



brochure



facebook and Instagram posts


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Rita Palla


CREATVE DESIGNER
Phone: +351 914 502 163
Email: design@ritapalla.pt
Skype: ritapalla
© 2020 RitaPallaDesign